Paais, Martje, and Semuel Souhoka. “APPLICATION OF THE HOWARD’S MODEL ON CONSUMER BEHAVIOR IN BUYING INSURANCE POLICY”. International Journal of Engineering Technologies and Management Research 4, no. 12 (December 31, 2017): 53–64. Accessed April 20, 2024. https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/IJETMR17_A12_132.