Dadhich, A., & Dixit, K. (2017). CONSUMER PERCEPTION AND BRAND LOYALTY TOWARDS OVER THE COUNTER BRAND MEDICINES OF MAJOR PHARMACEUTICALS COMPANIES WITH SPECIAL REFERENCE TO RAJASTHAN. International Journal of Engineering Technologies and Management Research, 4(9), 27–38. https://doi.org/10.29121/ijetmr.v4.i9.2017.97