@article{Sardana_Talwar_Gulati_2018, title={SEASONAL MARKETING: STRATEGIES USING THE CALENDAR }, volume={5}, url={https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/14_IJETMR18_A02_261}, DOI={10.29121/ijetmr.v5.i2.2018.155}, abstractNote={<p><strong><em>In this ever-dynamic world, the only thing that is constant is change. Change when happens, applies to all; then why should marketing remain the same? Each year is a witness to various seasons, and each season requires separate marketing efforts to be carried out differently. Seasonal marketing thus helps to capitalise on the varied demand through varied marketing. Every season requires special efforts and hence leads to different sales.</em> </strong></p>}, number={2}, journal={International Journal of Engineering Technologies and Management Research}, author={Sardana, Anil and Talwar, Pooja and Gulati, Shruti}, year={2018}, month={Feb.}, pages={126–132} }