SEASONAL MARKETING: STRATEGIES USING THE CALENDAR

  • Dr Anil Sardana Associate Professor Shaheed Bhagat Singh College, Delhi University, India
  • Dr PoojaTalwar Assistant Professor, ShaheedBhagat Singh College, Delhi University, India
  • Shruti Gulati ShaheedBhagat Singh College, Delhi University, India
Keywords: Capitalizing, Marketing, Promotion, Seasons, Sales, Customers

Abstract

In this ever-dynamic world, the only thing that is constant is change. Change when happens, applies to all; then why should marketing remain the same? Each year is a witness to various seasons, and each season requires separate marketing efforts to be carried out differently. Seasonal marketing thus helps to capitalise on the varied demand through varied marketing. Every season requires special efforts and hence leads to different sales.

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Published
2018-02-28
How to Cite
Sardana, A., Talwar, P., & Gulati, S. (2018). SEASONAL MARKETING: STRATEGIES USING THE CALENDAR . International Journal of Engineering Technologies and Management Research, 5(2), 126-132. https://doi.org/10.29121/ijetmr.v5.i2.2018.155