A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO VINAYAK BAKERY AND ITS COMPETITORS AT HALIYAL

  • Prof.Nitinchandra S Assistant Professor, Global Business School, Hubli, India
  • Ms.Namita Hunswadkar Research Scholar, Global Business School, Hubli, India
Keywords: Customer Satisfaction, Vinayak Bakery, Competitors

Abstract

This comparative study on Vinayak bakery is for understanding the position of Vinayak Bakery in the market relative to its competitors. It is the oldest Bakery in Haliyal and well known for its brand reputation. On the contrary we were able to understand the strategies rolled out by the competitors in the market. Consequently to determine the customer satisfaction at Haliyal a survey was conducted with sample size of 50 with the comparison of other bakeries’ products and other facilities as well.

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References

Rajesh Panda, Biranchi Narayan Swar & Kaushik Mukerjee Brand Trust (Indian Journal of Marketing July 2014)

Abhisek Jana & Bibhas Chandra, Customer Satisfaction (Indian Journal of Marketing September 2016)

Investopedia.com

Dataconferenceworld.com

Published
2018-03-31
How to Cite
S, N., & Hunswadkar, N. (2018). A STUDY ON CUSTOMER SATISFACTION WITH REFERENCE TO VINAYAK BAKERY AND ITS COMPETITORS AT HALIYAL. International Journal of Engineering Technologies and Management Research, 5(3), 10-20. https://doi.org/10.29121/ijetmr.v5.i3.2018.173