Joseph, Siji, and Shrey A Motwani. “BRAND STRATEGIES: BUILDING AND SUSTAINING A COMPETITIVE EDGE”. International Journal of Engineering Technologies and Management Research 12, no. (4SE) (April 30, 2025): 56–62. Accessed September 25, 2025. https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/1583.