Haran, S., B. Shewale, and B. Sharma. “EVALUATING THE ROLE OF CRM IN ENHANCING STUDENT ENGAGEMENT AND DRIVING ADMISSION CONVERSIONS: A CASE STUDY OF AMITY UNIVERSITY MUMBAI”. International Journal of Engineering Technologies and Management Research, vol. 12, no. 2, Feb. 2025, pp. 49–55, doi:10.29121/ijetmr.v12.i2.2025.1712.