[1]
J. M. Rahila, A. Lizzy, and Prasanna, “BRANDING CINEMAS THROUGH UNDERSTANDING THE EFFECTS OF IMMERSIVE TECHNOLOGY AND SERVICESCAPE ON CUSTOMER CINEMATIC EXPERIENCE (CX)”, Int. J. Eng. Tech. Mgmt. Res., vol. 12, no. (4SE), pp. 96–111, Apr. 2025.