DADHICH, A.; DIXIT, K. CONSUMER PERCEPTION AND BRAND LOYALTY TOWARDS OVER THE COUNTER BRAND MEDICINES OF MAJOR PHARMACEUTICALS COMPANIES WITH SPECIAL REFERENCE TO RAJASTHAN. International Journal of Engineering Technologies and Management Research, [S. l.], v. 4, n. 9, p. 27–38, 2017. DOI: 10.29121/ijetmr.v4.i9.2017.97. Disponível em: https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/IJETMR17_A09_71. Acesso em: 30 jan. 2023.