ZLATANOVA-PAZHEVA, E. MODEL OF CONSUMER BEHAVIOR WHEN APPLYING AI AT EVERY POINT OF CONSUMER CONTACT. International Journal of Engineering Technologies and Management Research, [S. l.], v. 11, n. 3, p. 35–46, 2024. DOI: 10.29121/ijetmr.v11.i3.2024.1433. Disponível em: https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/1433. Acesso em: 20 may. 2024.