PAAIS, M.; SOUHOKA, S. APPLICATION OF THE HOWARD’S MODEL ON CONSUMER BEHAVIOR IN BUYING INSURANCE POLICY . International Journal of Engineering Technologies and Management Research, [S. l.], v. 4, n. 12, p. 53–64, 2017. DOI: 10.29121/ijetmr.v4.i12.2017.135. Disponível em: https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/IJETMR17_A12_132. Acesso em: 19 apr. 2024.