RAHILA, J. M.; LIZZY, A.; PRASANNA. BRANDING CINEMAS THROUGH UNDERSTANDING THE EFFECTS OF IMMERSIVE TECHNOLOGY AND SERVICESCAPE ON CUSTOMER CINEMATIC EXPERIENCE (CX). International Journal of Engineering Technologies and Management Research, [S. l.], v. 12, n. (4SE), p. 96–111, 2025. DOI: 10.29121/ijetmr.v12.i(4SE).2025.1588. Disponível em: https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/1588. Acesso em: 25 sep. 2025.