JOSEPH, S.; MOTWANI, S. A. BRAND STRATEGIES: BUILDING AND SUSTAINING A COMPETITIVE EDGE. International Journal of Engineering Technologies and Management Research, [S. l.], v. 12, n. (4SE), p. 56–62, 2025. DOI: 10.29121/ijetmr.v12.i(4SE).2025.1583. Disponível em: https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/1583. Acesso em: 25 sep. 2025.