PRABHURAJ J. A STUDY ON THE INFLUENCE OF EXTERNAL FACTORS ON CONSUMER DECISION MAKING FACTORS IN DIGITAL ERA WITH REFERENCE TO MACRO ENVIRONMENT. International Journal of Engineering Technologies and Management Research, [S. l.], v. 12, n. (4SE), p. 48–55, 2025. DOI: 10.29121/ijetmr.v12.i(4SE).2025.1582. Disponível em: https://www.granthaalayahpublication.org/ijetmr-ojms/ijetmr/article/view/1582. Acesso em: 25 sep. 2025.