SEASONAL MARKETING: STRATEGIES USING THE CALENDAR
DOI:
https://doi.org/10.29121/ijetmr.v5.i2.2018.155Keywords:
Capitalizing, Marketing, Promotion, Seasons, Sales, CustomersAbstract
In this ever-dynamic world, the only thing that is constant is change. Change when happens, applies to all; then why should marketing remain the same? Each year is a witness to various seasons, and each season requires separate marketing efforts to be carried out differently. Seasonal marketing thus helps to capitalise on the varied demand through varied marketing. Every season requires special efforts and hence leads to different sales.
Downloads
References
Sonja Radas; Steven M Shugan “Seasonal Marketing and Timing New Product Introductions” JMR, Journal of Marketing Research; Vol. 35, No. 3, pp. 296-315 https://www.researchgate.net/profile/Steven_Shugan2/publication/247459541_Seasonal_Marketi ng_and_Timing_New_Product_Introductions/links/53e4b5ad0cf21cc29fc91930.pdf
Emma Derbyshire, “How to Plan a Seasonal Marketing Campaign: A 5-Step Guide” https://blog.hubspot.com/marketing/seasonal-marketing-campaign-guide
“Seasonal Marketing: How to Apply It to Your Business” https://unamo.com/blog/inboundmarketing/seasonal-marketing
https://blogs.oracle.com/marketingcloud/what-are-the-two-types-of-seasonal-marketing
https://www.webkick.co.uk/seasonal-marketing/
http://www.refinedconcepts.net/5-benefits-to-seasonal-marketing/
https://www.kensa-creative.com/blog/seasonal-marketing/
https://www.displaywizard.co.uk/advantages-of-a-seasonal-marketing-campaign/
https://www.heartinternet.uk/blog/6-examples-of-great-seasonal-content-marketing/
https://www.surveycrest.com/blog/19-holiday-marketing-campaigns-brands/
Downloads
Published
How to Cite
Issue
Section
License
License and Copyright Agreement
In submitting the manuscript to the journal, the authors certify that:
- They are authorized by their co-authors to enter into these arrangements.
- The work described has not been formally published before, except in the form of an abstract or as part of a published lecture, review, thesis, or overlay journal.
- That it is not under consideration for publication elsewhere.
- That its release has been approved by all the author(s) and by the responsible authorities – tacitly or explicitly – of the institutes where the work has been carried out.
- They secure the right to reproduce any material that has already been published or copyrighted elsewhere.
- They agree to the following license and copyright agreement.
Copyright
Authors who publish with International Journal of Engineering Technologies and Management Research agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors can enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or edit it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
For More info, please visit CopyRight Section
