SEASONAL MARKETING: STRATEGIES USING THE CALENDAR
Keywords:Capitalizing, Marketing, Promotion, Seasons, Sales, Customers
In this ever-dynamic world, the only thing that is constant is change. Change when happens, applies to all; then why should marketing remain the same? Each year is a witness to various seasons, and each season requires separate marketing efforts to be carried out differently. Seasonal marketing thus helps to capitalise on the varied demand through varied marketing. Every season requires special efforts and hence leads to different sales.
Sonja Radas; Steven M Shugan “Seasonal Marketing and Timing New Product Introductions” JMR, Journal of Marketing Research; Vol. 35, No. 3, pp. 296-315 https://www.researchgate.net/profile/Steven_Shugan2/publication/247459541_Seasonal_Marketi ng_and_Timing_New_Product_Introductions/links/53e4b5ad0cf21cc29fc91930.pdf
Emma Derbyshire, “How to Plan a Seasonal Marketing Campaign: A 5-Step Guide” https://blog.hubspot.com/marketing/seasonal-marketing-campaign-guide
“Seasonal Marketing: How to Apply It to Your Business” https://unamo.com/blog/inboundmarketing/seasonal-marketing
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