Satapathy J, Panda JK. DECODING THE SUCCESS OF INDIA’S FIRST AI NEWS ANCHOR LISA: A STUDY OF VIEWERSHIP AND AUDIENCE ENGAGEMENT ON OTV’S ENGLISH YOUTUBE CHANNEL. ShodhKosh J. Vis. Per. Arts [Internet]. 2025 Mar. 5 [cited 2025 May 20];6(1):1–16. Available from: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4409