Rajini T V, Balaji N. P. A CRITICAL APPRAISAL OF THEORIES OF ONLINE CONSUMER BEHAVIOUR: THE FUTURE ROAD MAP. ShodhKosh J. Vis. Per. Arts [Internet]. 2024 Jun. 30 [cited 2025 Nov. 1];5(6):3083–3089. Available from: https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/6397