Choudhary PC, Zaware N. A ROLE OF ARTIFICIAL INTELLIGENCE ON MARKETING MIX AND CONSUMER BEHAVIOR . ShodhKosh J. Vis. Per. Arts [Internet]. 2024 Jun. 30 [cited 2025 Oct. 26];5(6):2049–2061. Available from: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/5233