1.
Vishnu Ms, P. Radhakrishnan. UNWRAPPING GOOGLE PAY’S DIWALI ’LADDOOS’ CAMPAIGN: HOW VIRTUAL MARKETING IS TRANSFORMING FESTIVE ENGAGEMENT. ShodhKosh J. Vis. Per. Arts [Internet]. 2024 Jun. 30 [cited 2025 Sep. 26];5(1):2130–2137. Available from: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4981