Saxena N, Kumar A. BRAND EQUITY’S IMPACT ON PURCHASE INTENTIONS OF CONSUMERS: A CROSS-INDUSTRY INVESTIGATION. ShodhKosh J. Vis. Per. Arts [Internet]. 2023 Dec. 31 [cited 2026 Apr. 3];4(2):4216–4223. Available from: https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4847