Saxena, Aastha, Pankaj Pareek, and Ranu Raj. “SHORT-FORM VIDEO CONTENT AND BRAND RECALL: AN EMPIRICAL COMPARISON OF INSTAGRAM REELS AND YOUTUBE SHORTS”. ShodhKosh: Journal of Visual and Performing Arts 7, no. 2s (March 27, 2026): 96–106. Accessed April 5, 2026. https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/7236.