Nigam, Preeti, and S. K. Tiwari. “SERVICE QUALITY AND ITS IMPACT ON CUSTOMER SATISFACTION AND RETENTION IN IT PROJECTS: A COMPREHENSIVE ANALYSIS USING SERVQUAL”. ShodhKosh: Journal of Visual and Performing Arts 5, no. 7 (July 31, 2024): 1315–1325. Accessed January 10, 2026. https://granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/5362.