G. Prabakaran, and C. Sudhahar. “A STUDY ON BRAND PREFERENCE AND CUSTOMER LOYALTY TOWARDS HOME APPLIANCES IN DHARMAPURI DISTRICT”. ShodhKosh: Journal of Visual and Performing Arts 5, no. 1 (June 30, 2024): 2244–2251. Accessed September 20, 2025. https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/5158.