Vishnu Ms, and P. Radhakrishnan. “UNWRAPPING GOOGLE PAY’S DIWALI ’LADDOOS’ CAMPAIGN: HOW VIRTUAL MARKETING IS TRANSFORMING FESTIVE ENGAGEMENT”. ShodhKosh: Journal of Visual and Performing Arts 5, no. 1 (June 30, 2024): 2130–2137. Accessed September 26, 2025. https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4981.