Verma, Niharika, and Nancy Gupta. “ROLE OF CRM IN CUSTOMER SATISFACTION IN PUBLIC AND PRIVATE SECTOR BANKS WITH SPECIAL REFERENCE TO UTTAR PRADESH”. ShodhKosh: Journal of Visual and Performing Arts 5, no. 5 (May 31, 2024): 670–673. Accessed February 21, 2026. https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/4363.