M, Anuradha, and S Kannan. “GENDER ROLE CONSTRUCTS OF BOYS AND GIRLS IN TELEVISION COMMERCIALS AIMED AT CHILDREN- A COMPARATIVE ANALYSIS”. ShodhKosh: Journal of Visual and Performing Arts 4, no. 1SE (June 15, 2023): 88–98. Accessed September 21, 2025. https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/418.