N, Geetha, and Gopal Krishna U M. “A BUSINESS INTELLIGENCE STRUCTURAL EQUATION MODEL ON MEASURING THE RELATIONSHIP BETWEEN CUSTOMER INTELLIGENCE, MARKETING INTELLIGENCE, AND EMPLOYEE INTELLIGENCE, AND ITS EFFECT ON OPERATIONAL PERFORMANCE OF ORGANISATION”. ShodhKosh: Journal of Visual and Performing Arts 5, no. 1 (June 30, 2024): 2912–2922. Accessed October 28, 2025. https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/3144.