M G, Lakshmipathaiah. “AN EMPIRICAL STUDY OF AI MECHANISM AS MARKETING TOOL FOR FMCG PRODUCTS”. ShodhKosh: Journal of Visual and Performing Arts 5, no. 6 (June 30, 2024): 1981–1987. Accessed September 13, 2025. https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/article/view/2780.