Mehraj, K., and V. Kumar. “BEHAVIOURAL PITFALLS IN INVESTING: A STUDY OF COGNITIVE AND EMOTIONAL BIASES”. ShodhKosh: Journal of Visual and Performing Arts, vol. 5, no. 5, May 2024, pp. 1102–1110, doi:10.29121/shodhkosh.v5.i5.2024.4706.