Vishnu Ms, and P. Radhakrishnan. “UNWRAPPING GOOGLE PAY’S DIWALI ’LADDOOS’ CAMPAIGN: HOW VIRTUAL MARKETING IS TRANSFORMING FESTIVE ENGAGEMENT”. ShodhKosh: Journal of Visual and Performing Arts, vol. 5, no. 1, June 2024, pp. 2130–2137, doi:10.29121/shodhkosh.v5.i1.2024.4981.