Sumithra P, and M. J. Priyadharisini. “A STUDY ON PRODUCT PACKAGING ON CONSUMER BEHAVIOUR OF FMCG PRODUCTS (A STUDY WITH REFERENCE TO KRISHNAGIRI CITY)”. ShodhKosh: Journal of Visual and Performing Arts, vol. 5, no. 6, June 2024, pp. 1343–1350, doi:10.29121/shodhkosh.v5.i6.2024.4665.