Chhabariya, K., C. Singh, K. Soni, A. K. Garg, and S. K. Tripathi. “ANALYZING THE INFLUENCE OF ADVERTISING AND OUTDOOR MEDIA ON PRISM CEMENT LTD.’S MARKET PERFORMANCE IN SATNA”. ShodhKosh: Journal of Visual and Performing Arts, vol. 5, no. 5, May 2024, pp. 225–233, doi:10.29121/shodhkosh.v5.i5.2024.3614.