Mehta, A. “GEN Z AND SOFT MASCULINITY: EXPLORING PERCEPTIONS AND CONSUMER BEHAVIOR IN FASHION & BEAUTY INDUSTRY”. ShodhKosh: Journal of Visual and Performing Arts, vol. 5, no. ICETDA24, May 2024, pp. 60–65, doi:10.29121/shodhkosh.v5.iICETDA24.2024.1287.