M. Budhiraja, I. Grover, R. Kumar, and I. Kataria, “HARNESSING THE SYNERGY OF HR AND MARKETING IN INDIA’S FINANCIAL SECTOR: STRATEGIES FOR SEIZING OPPORTUNITIES AND SURMOUNTING CHALLENGES TO BOOST PERFORMANCE”, ShodhKosh J. Vis. Per. Arts, vol. 5, no. 3, pp. 77–90, Mar. 2024.