Sharma, R., Chaturvedi, K. and Jain, P. (2026) “THE ROLE OF ILLUSTRATION IN SHAPING VISUAL NARRATIVES IN INDIAN ADVERTISING”, ShodhKosh: Journal of Visual and Performing Arts, 7(5s), pp. 1–11. doi: 10.29121/shodhkosh.v7.i5s.2026.7401.