Aliyeva, G., Adigozelova, H., Nabiyev, A., İsmayılov, V. and Mammadova, F. (2026) “MAKING OPTIMAL DECISIONS BY CONSUMERS IN THE MARKET IN THE CONTEXT OF DIGITAL MARKETING DEVELOPMENT”, ShodhKosh: Journal of Visual and Performing Arts, 7(2s), pp. 206–219. doi: 10.29121/shodhkosh.v7.i2s.2026.7138.