Tripti, K., Mishra, S. and Kumar, A. (2024) “PREDICTIVE ANALYTICS FOR CUSTOMER RETENTION IN BANKING: A FUSION OF MARKETING AND BLOCKCHAIN”, ShodhKosh: Journal of Visual and Performing Arts, 5(6), pp. 3511–3522. doi: 10.29121/shodhkosh.v5.i6.2024.6357.