Jain, M. and Sharma, R. (2024) “A COMPARATIVE STUDY OF CONSUMER SATISFACTION WITH REFERENCE TO MOBILE BANKING OF SELECTED URBAN AND RURAL AREAS OF GUJARAT”, ShodhKosh: Journal of Visual and Performing Arts, 5(4), pp. 1912–1917. doi: 10.29121/shodhkosh.v5.i4.2024.5649.