Neihsial, H. L. . and Bhardwaj , B. (2023) “ADOPTION OF DIGITAL MARKETING STRATEGIES BY STUDENT ENTREPRENEURS IN ENTREPRENEURIAL UNIVERSITY: DETERMINANTS AND CHALLENGES ”, ShodhKosh: Journal of Visual and Performing Arts, 4(2), pp. 4162–4170. doi: 10.29121/shodhkosh.v4.i2.2023.4763.