Sumithra P and Priyadharisini, M. J. (2024) “A STUDY ON PRODUCT PACKAGING ON CONSUMER BEHAVIOUR OF FMCG PRODUCTS (A STUDY WITH REFERENCE TO KRISHNAGIRI CITY)”, ShodhKosh: Journal of Visual and Performing Arts, 5(6), pp. 1343–1350. doi: 10.29121/shodhkosh.v5.i6.2024.4665.