Senthilkumar, . V. and Sathiya, V. (2023) “ROLE OF TECHNOLOGICAL ADVANCEMENTS IN CONSUMER BEHAVIOUR FOR ELECTRICAL HOUSEHOLD EQUIPMENT IN DHARMAPURI DISTRICT”, ShodhKosh: Journal of Visual and Performing Arts, 5(6), pp. 2604–2607. doi: 10.29121/shodhkosh.v5.i6.2024.3227.