Modasiya, S. M. and Ambavale, R. (2024) “AN ANALYSIS OF IMPACT OF SOCIAL MEDIA MARKETING WITHIN THE FRAMEWORK OF CAUSE-BASED MARKETING”, ShodhKosh: Journal of Visual and Performing Arts, 5(6), pp. 1837–1843. doi: 10.29121/shodhkosh.v5.i6.2024.2605.