Bhonsle, P., Soni, N. . and Mohan, C. (2024) “FASHION IN THE DIGITAL AGE: SOCIAL MEDIA MARKETING’S INFLUENCE ON THE APPAREL MARKET”, ShodhKosh: Journal of Visual and Performing Arts, 5(6), pp. 1131–1143. doi: 10.29121/shodhkosh.v5.i6.2024.2113.