Kumar, Pritam, Amarjeet Singh Mastana, Punnaluck Satanasavapak, and Sandeep Khanijou. 2026. “GENERATIVE ARTIFICIAL INTELLIGENCE AS A STRATEGIC TOOL FOR SALES AND MARKETING IN THE MODERN WORKPLACE: A SYSTEMATIC LITERATURE REVIEW”. ShodhKosh: Journal of Visual and Performing Arts 7 (5s):563–579. https://doi.org/10.29121/shodhkosh.v7.i5s.2026.7741.