Dhingra, Arti, and Barkha Rani. 2024. “EXPLORING THE IMPACT OF SUSTAINABLE MARKETING ON CONSUMER PURCHASE DECISIONS: A COMPREHENSIVE LITERATURE REVIEW”. ShodhKosh: Journal of Visual and Performing Arts 5 (6):1374–1381. https://doi.org/10.29121/shodhkosh.v5.i6.2024.4732.