Tabassum, Rumana, and S. Chitradevi. 2024. “ASSESSING THE INFLUENCE OF SERVICE QUALITY ON CUSTOMER RELATIONSHIP MANAGEMENT (CRM) EFFECTIVENESS”. ShodhKosh: Journal of Visual and Performing Arts 5 (6):1076–1083. https://doi.org/10.29121/shodhkosh.v5.i6.2024.4546.