Yadav, Nidhi, Shivendra Singh, and Priyanka Kumari. 2024. “HOW INFLUENCERS WEAVE THE DIGITAL WEB OF PURCHASE INTENTION: TRUST, EXPERTISE, SIMILARITY AND ATTRACTION”. ShodhKosh: Journal of Visual and Performing Arts 5 (6):2392–2403. https://doi.org/10.29121/shodhkosh.v5.i6.2024.3097.