A. V., Subeesh, and Shenbhagavadivu T. 2024. “A THEORETICAL EXAMINATION OF OPPORTUNITIES AND CHALLENGES IN GREEN MARKETING WITHIN THE INDIAN MARKET CONTEXT”. ShodhKosh: Journal of Visual and Performing Arts 5 (6):2060–2066. https://doi.org/10.29121/shodhkosh.v5.i6.2024.2795.