Singh, Shikha, and Neelam Agrawal. 2024. “THE IMPACT OF SOCIAL MEDIA INFLUENCERS ON GENERATION Z’S PURCHASE INTENTIONS IN THE COSMETIC AND SKINCARE INDUSTRY”. ShodhKosh: Journal of Visual and Performing Arts 5 (5):887–896. https://doi.org/10.29121/shodhkosh.v5.i5.2024.2396.