Kumar, Atul, Bharat Dalal, Shraddha Joshi, Patibandla Rohith, and Khushi Tripathi. 2024. “BEST PRACTICES IN HYBRID MARKETING: INTEGRATING TRADITIONAL AND DIGITAL STRATEGIES FOR MAXIMUM IMPACT”. ShodhKosh: Journal of Visual and Performing Arts 5 (4):585–588. https://doi.org/10.29121/shodhkosh.v5.i4.2024.2368.